How to add value to our email marketing campaigns
Posted: Mon Dec 23, 2024 5:32 am
Writing an email is easy, but just because it's easy doesn't mean it's the right email. Many marketers continue to send emails with inappropriate texts that are, why not say it, completely useless when it comes to attracting the attention of our prospects.
Therefore, it is important that we take into account a series of tips to be able to add value to our emails:
1. Let's be brief.
Companies often write long emails when trying to sell their products, and the same goes for many press releases, which end up being texts of no interest to anyone except the person writing them. Let's reduce the length of our messages, use short paragraphs and powerful sentences. We can summarize a story and invite the reader to continue reading it on our website. We can also include a small element that generates interest and an immediate reaction from our prospect.
2. Let us include some brief appendices.
Many people consider attachments received from a address in malaysia stranger to be a new form of spam. However, attachments help your messages to be better identified in inboxes if they include some kind of acceptable format, such as a pdf. Consider sending a 1-3 page article to attract the recipient's interest and give the potential customer a reason to contact you for more information.
We can increase attention by following up on the article a few days later, and see the response rate increase significantly.
3. Let's be very clear about what the next step will be.
Are we asking our prospect to call us? Are we asking them to write to us or visit our website? Whatever we want our prospect to do, let's make it very clear. Often, emails are deleted or archived because our prospect doesn't know what we expect from them and what action or next step they should take, leaving them in a sort of limbo. Let's remove the doubt.
Every time we send a message to our list of potential clients, we have the opportunity to add or subtract value from our action, which usually translates into an increase in the size of the trash can. By sending short emails, with useful messages, with attractive attachments, and, finally, making clear what the next steps are, we will be working to improve the effectiveness of our commercial communication and we will find recipients who are more inclined to respond to our efforts.
Therefore, it is important that we take into account a series of tips to be able to add value to our emails:
1. Let's be brief.
Companies often write long emails when trying to sell their products, and the same goes for many press releases, which end up being texts of no interest to anyone except the person writing them. Let's reduce the length of our messages, use short paragraphs and powerful sentences. We can summarize a story and invite the reader to continue reading it on our website. We can also include a small element that generates interest and an immediate reaction from our prospect.
2. Let us include some brief appendices.
Many people consider attachments received from a address in malaysia stranger to be a new form of spam. However, attachments help your messages to be better identified in inboxes if they include some kind of acceptable format, such as a pdf. Consider sending a 1-3 page article to attract the recipient's interest and give the potential customer a reason to contact you for more information.
We can increase attention by following up on the article a few days later, and see the response rate increase significantly.
3. Let's be very clear about what the next step will be.
Are we asking our prospect to call us? Are we asking them to write to us or visit our website? Whatever we want our prospect to do, let's make it very clear. Often, emails are deleted or archived because our prospect doesn't know what we expect from them and what action or next step they should take, leaving them in a sort of limbo. Let's remove the doubt.
Every time we send a message to our list of potential clients, we have the opportunity to add or subtract value from our action, which usually translates into an increase in the size of the trash can. By sending short emails, with useful messages, with attractive attachments, and, finally, making clear what the next steps are, we will be working to improve the effectiveness of our commercial communication and we will find recipients who are more inclined to respond to our efforts.