Compared to newspapers and magazines, it is a mass marketing method that can reach a larger number of consumers.
Airing commercials at times when families are gathered around the dinner table will likely have an advertising effect.
In cases where television advertising has been used, viewer ratings are calculated, which has the advantage that companies using the advertising can predict the influence of their advertising.
In the past, there chile cell phone number list was a disadvantage in that it was not possible to accurately measure the effectiveness of utilization.
However, in recent years, with the advent of NovaCell Trends, a SaaS that can visualize the effectiveness of advertising, it has become easier to see results by linking it with the web.
3) Outdoor advertising
Advertisements posted on the walls of buildings and billboard advertisements seen in high traffic areas are examples of outdoor advertising.
The value of advertising varies depending on the traffic volume in a location and the number of passengers getting on and off at a station.
Advertising in places where many people can see it, such as outdoor advertising, will increase awareness, improve credibility, and lead to marketing success.
An example of outdoor advertising in urban areas is billboard advertising on buildings in areas with a lot of foot traffic.
In urban areas, products can reach a large number of consumers in a single day, offering effective mass marketing.
Mass marketing, which allows you to approach an unspecified number of customers by producing and selling large quantities of goods, has many benefits.
There are four benefits to utilizing mass marketing:
catch the eye of many consumers
Reach a wide range of customers
Good value for money for BtoC
Highly influential
① It catches the attention of many consumers
By running a large number of advertisements, you increase the opportunities for your content to be seen by a large number of people.
When a product is seen in various media, consumers naturally become aware of the product.
You will naturally feel closer to things you see all the time, and they will become products that feel familiar to you.
When consumers purchase products, they tend to choose products that are familiar to them.
Products that gain widespread recognition through mass marketing techniques are more likely to be sold in large quantities and therefore more likely to be successful.
② Reach a wide range of customers
Reach is a marketing term that refers to how many users see your ad.
When it comes to marketing, you tend to only reach people who are interested in your product or service.
Mass marketing allows you to reach a wide range of customers by advertising on a large scale.
By being able to reach a wide range of customers, you can increase awareness and increase purchasing opportunities, so utilizing mass marketing has great benefits for successful marketing.