Focus on chronic conditions
Posted: Thu Jan 30, 2025 9:32 am
Currently, the number of patients with lifestyle-related diseases such as high blood pressure, obesity, and diabetes is increasing worldwide.
In addition, in Japan, the proportion of elderly people is increasing due to the declining birthrate and aging population, so it is expected that the proportion of patients with lifestyle-related diseases will increase proportionately. It is
also believed that as the number of patients with lifestyle-related diseases increases, the chronicity of these diseases will progress. As chronicity progresses, it becomes increasingly important to provide appropriate treatment for patients with chronic diseases.
Preventing chronic diseases will help save the lives of the people who require continuous medicines, which are expected to increase.
In addition, since it is likely that various pharmaceutical companiesuk consumer email list will enter the market, it is important to have a "strength" that allows you to differentiate yourself, such as price.
3.3 Branding at the company level
Consumers are the ones who directly pick up medicines, especially over-the-counter drugs.
Because consumers are not medical experts, it can be said that a relationship of trust is essential between them and the pharmaceutical companies that provide them with information about the over-the-counter drugs they purchase.
To achieve this, branding by pharmaceutical companies on a company-by-company basis is essential.
Aim for branding that makes consumers feel that "this manufacturer is trustworthy."
In addition to trust in the company, introducing each product as "a product that matches the needs" will make it easier to gain consumer recognition.
In addition, in Japan, the proportion of elderly people is increasing due to the declining birthrate and aging population, so it is expected that the proportion of patients with lifestyle-related diseases will increase proportionately. It is
also believed that as the number of patients with lifestyle-related diseases increases, the chronicity of these diseases will progress. As chronicity progresses, it becomes increasingly important to provide appropriate treatment for patients with chronic diseases.
Preventing chronic diseases will help save the lives of the people who require continuous medicines, which are expected to increase.
In addition, since it is likely that various pharmaceutical companiesuk consumer email list will enter the market, it is important to have a "strength" that allows you to differentiate yourself, such as price.
3.3 Branding at the company level
Consumers are the ones who directly pick up medicines, especially over-the-counter drugs.
Because consumers are not medical experts, it can be said that a relationship of trust is essential between them and the pharmaceutical companies that provide them with information about the over-the-counter drugs they purchase.
To achieve this, branding by pharmaceutical companies on a company-by-company basis is essential.
Aim for branding that makes consumers feel that "this manufacturer is trustworthy."
In addition to trust in the company, introducing each product as "a product that matches the needs" will make it easier to gain consumer recognition.