How is it applied in marketing?

[Irfanabdulla1111]

tasks that you previously did manually, you implement an ERP.

It is not at all simple, and requires approximately 1% of the annual turnover of the company in question, depending on the sector and the scope of the project.

Can similar software be implemented to add a touch of marketing magic?

Yes and no.

Yes, because you can automate many tasks that will allow you to achieve more things.

No, because marketing is not about sending out order forms, but about strategic decisions that a person must make.

Does this mean that scalability is impossible in marketing? Far from it!

There are many ways to automate tasks that are more tedious and do not require strategic talent, such as sending emails, generating reports or automatic responses at certain times.

But you have to do it right, because while you're losing your mind trying to get everything done, your target customer is constantly being hit by your competition, which prevents your marketing efforts from shining.

Furthermore, the challenges of hyperconnectivity are making things more difficult for us, as the audience is just one click away from researching anything they want, being able to find products similar to yours at a lower price or with a shorter delivery time or with free shipping costs.

This paints a picture where building an audience and maintaining customer loyalty is much harder than it used to be because, remember? Your business is growing and you don’t know each and every one of your customers like you did when you were doing your ordering by hand and doing your bookkeeping on a paper napkin.

Scalability techniques in marketing for businesses
If you want to achieve everything, update social media when it's time and not six months later, ensure that emails are sent to the right recipients, ensure that campaigns are audited as they should be and be able to measure the performance of your team to detect bottlenecks and improve processes, you need scalability techniques.

We are getting into the thick of this article where I hope to be able to give you the guidelines that your marketing department needs to make your business scalable.

Social Media Poster

Schedule and plan your social networks

Enter your domain
Try it now! →
ADS illustration
Build an omnichannel brand
Easier said than done, but the key to scalability is achieving high consistency across channels.

What do I mean by omnichannel?

Customers should be amazed by your products and services, not by the inconsistencies between your social media accounts and how your customer service team responds to them.

The online shopping experience is increasingly intertwined with in-store shopping, email database and you cannot afford any gaps in this regard.

In fact, 68% of in-store shoppers check their mobile phone to improve their experience, whether to look for better delivery options, other sizes or availability in other physical stores.

Not to mention those who look for reviews from other online customers to get a reference of whether the physical store is a good option for them or those who look for a discount on the ecommerce version of the physical store they have their feet planted on.