They only notice a fraction of them

[roseline371277]

The Uvek would have called for real cult marketing. Emotions to dream about, to participate in. There are enough examples of cult marketing: healthy shoes or sneakers that suddenly become a fashion trend (Birkenstock or On). In daily practice, I am always surprised by how little advertisers know about the desires and dreams of their customers or the population, but how much market research data they can rattle off. This is worthless and only serves to supposedly confirm things.

Today, the Swiss are confronted with 4,500 asia rcs data advertising messages every day. The same will happen with the expensive Uvek campaign. The ten million Swiss franc budget has already been wasted.

If Simonetta Sommaruga or Guy Parmelin feel that bad ideas can also have an impact, they should remember the apt remark of the American President Abraham Lincoln (1809-1865): "You can fool the whole people some of the time, and you can fool some of the people all of the time. But you cannot fool the whole people all of the time."