How to choose electronic money as a gift or prize
When using electronic money as a prize in a campaign or other event, it is necessary to take into consideration a few important points.
Customer Acquisition: Selecting a versatile electronic currency that can appeal to a wide range of customers
Customer retention: Considering electronic money linked to company services
Brand recognition: Choose ecuador cell phone number list electronic money with customizable designs
Consideration of usage trends of the target audience
For younger generations: Smartphone payment systems such as PayPay and dPayment
For a wide range of age groups: Major payments such as Rakuten Pay and Suica
For specific regions: Electronic money and prepaid cards available only in certain regions
Pricing Strategy
Small amount, large amount: Approximately 300 to 1,000 yen if distributed to all participants
High-value, small number of prizes: Approximately 5,000 to 10,000 yen if distributed to winners by lottery
Tiered setting: Change the amount depending on the degree to which the conditions are met
Set expiration date
Short-term: Short expiration period of 1-3 months to encourage immediate use
Long-term: Build long-term customer relationships with a long validity period of 6 months to 1 year
Use of electronic money services with multiple options to choose from
Use a service that allows you to choose from multiple electronic money options
Examples: Selectable electronic money , Selectable e-GIFT, EJOICA Select Gift, etc.
Benefits: Increased recipient satisfaction, wide range of target audience
Ease of distribution and management
Choose a service with a system that can handle mass distribution
Prioritize those that allow for checking and analyzing distribution status on the management screen
Cost-effective
Compare fees and minimum order quantities
Consider a service that offers discounts for bulk orders.
Branding effect
Choose electronic money that allows for original designs
Prioritize items that can include your company logo and product image
Acquisition of usage data
Select a service that allows you to analyze usage and trends
Prioritize data that can be used as marketing data
By considering all of these points comprehensively and selecting the electronic money that best suits the purpose, scale, and target demographic of your campaign, you can create an effective giveaway strategy.
How electronic money is used in business
As payments using electronic money, which offers many benefits, become more widespread, more and more companies are using electronic money in business situations as digital gifts and prizes.
Below are some examples of situations in which electronic money is used as a digital gift in business.
campaign
Companies are increasingly using electronic money as part of their sales campaigns and promotional activities.
For example, it is common to offer points when purchasing new products to increase customer purchasing motivation, or to distribute electronic gifts as a reward to those who respond to surveys.
Such measures also contribute to building relationships with customers.
Employee benefits
Companies also use electronic money as a welfare program for employees.
For example, distributing points or electronic money as a celebration for birthdays or years of service can help motivate employees. It is
also possible to distribute small electronic gifts as welfare programs for all employees.
Gifts for clients
More and more companies are using electronic money as gifts for clients.
In particular, it has economic benefits in the business world, as it can be recorded as entertainment expenses.
Since the recipient can use it however they like, it is also effective for building business relationships.
For more information on using digital gifts in business situations, please also refer to the following article.