Select the campaign type and customize the appearance

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The Campaign Wizard allows you to set up your ads in just 5-10 minutes. To set them up, go to Direct, click Add Campaign and Campaign Wizard. At the bottom, you need to immediately select the campaign type:

Conversion and traffic are classic ad impressions with payment for clicks or targeted user actions.

Product campaign — automated display of ads from a feed or a site with payment for target actions. Works in beta mode for now.

Reach and awareness - display branded videos with pay-per-view.

In-app installs are targeted user actions in mobile software.

The wizard will automatically select the appropriate settings and ad brazil consumer email list types for the campaign. At the same time, the campaign wizard has fewer setup scenarios than the expert mode, but the capabilities are the same.

Yandex.Direct Campaign Master

Next, enter a link to the site or mobile app where the advertising traffic will go. You also need to select an advertising placement option: Yandex home page, search, or YAN - Direct will automatically generate the text and ad card.

Yandex.Direct Campaign Master

Direct's suggested ad texts can be used to launch ads, but they do not reflect the brand's real USP. For better conversion, it is worth personalizing ads - first, let's set up the appearance.

The campaign wizard offers to create 5 headline options and 3 ad texts for rotation. You can also connect up to 5 images, 2 videos or a quick link to a website to your ad. All creatives in the campaign will be rotated, and the most effective ones will be shown more often.

Yandex.Direct Campaign Master

When developing creatives, it is important to consider campaign restrictions. For example, ad titles should not exceed 56 characters, and video size should not exceed 100 MB. The exact requirements for advertising are listed in the " Yandex Help ".