Why do you urgently need to redesign the catalog on your website
Posted: Sat Feb 01, 2025 3:18 am
20.03.2019 #Ready-made websites #Ready-made solutions for Bitrix #Universe #UniverseLite #UniverseSite
Colleagues! This is Yaroslav Golub, head of the INTEC internet agency. As you know, the catalog on the website is of primary importance. It is the heart of your online store. That is why today I want to talk to you about how to increase sales and get the most out of the website with the help of a competent catalog structure.
"That'll do..." and other approaches to creating a catalog
Usually, the creation of a catalog is entrusted to developers and they receive a typical "manufacturer's catalog" with an unloading of goods from 1C (categories, subcategories, collections, lines, models). Such a costa rica consumer email list catalog gives an idea of the assortment, but it is not very useful for users and for promotion in search engines. In addition, it is often difficult to navigate in such a catalog.
Another option is a typical catalog for SEO. When creating it, categories are formed taking into account the characteristics of consumer product searches. These can be areas of application ("floor tiles"), product characteristics (color, texture), brands, etc. Sometimes, when forming categories, they even rely on common colloquial queries and queries with errors.
However, you shouldn't go to extremes when dealing with catalogs on the site. A giant catalog with a bunch of pages for search queries or a catalog based on 1C is inconvenient. A conversion catalog has a logical menu and filters, and gives a category for each frequent query.
I share the magic formula of INTEC. So, to create an ideal catalog, you need to have a clear idea of:
products and their features,
search queries,
principles of usability.
A usability specialist will help solve the catalog problem by offering optimal navigation based on frequent queries, product information from a client who is comfortable navigating the product range, and user experience. At the same time, all information will be presented in the most convenient, understandable, and convincing way.
SEO, usability and unloading from 1C are the three pillars of an ideal catalog. That is why the structure should be the result of joint work of the SEO team, the UX designer and the client.
Colleagues! This is Yaroslav Golub, head of the INTEC internet agency. As you know, the catalog on the website is of primary importance. It is the heart of your online store. That is why today I want to talk to you about how to increase sales and get the most out of the website with the help of a competent catalog structure.
"That'll do..." and other approaches to creating a catalog
Usually, the creation of a catalog is entrusted to developers and they receive a typical "manufacturer's catalog" with an unloading of goods from 1C (categories, subcategories, collections, lines, models). Such a costa rica consumer email list catalog gives an idea of the assortment, but it is not very useful for users and for promotion in search engines. In addition, it is often difficult to navigate in such a catalog.
Another option is a typical catalog for SEO. When creating it, categories are formed taking into account the characteristics of consumer product searches. These can be areas of application ("floor tiles"), product characteristics (color, texture), brands, etc. Sometimes, when forming categories, they even rely on common colloquial queries and queries with errors.
However, you shouldn't go to extremes when dealing with catalogs on the site. A giant catalog with a bunch of pages for search queries or a catalog based on 1C is inconvenient. A conversion catalog has a logical menu and filters, and gives a category for each frequent query.
I share the magic formula of INTEC. So, to create an ideal catalog, you need to have a clear idea of:
products and their features,
search queries,
principles of usability.
A usability specialist will help solve the catalog problem by offering optimal navigation based on frequent queries, product information from a client who is comfortable navigating the product range, and user experience. At the same time, all information will be presented in the most convenient, understandable, and convincing way.
SEO, usability and unloading from 1C are the three pillars of an ideal catalog. That is why the structure should be the result of joint work of the SEO team, the UX designer and the client.