Online Store Marketing for Dummies: A 20-Step Guide (Part 2)

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27.03.2018 #Ready-made websites #Ready-made solutions for Bitrix #Universe #UniverseLite #UniverseSite


Colleagues! With you Yaroslav Holub and I continue the series of articles about the possibilities of developing online stores using the solutions of the line INTEC:UniverseLast time I talked aboutpreparatory stage of promotionThis article will discuss what to do in the first month, when you have already defined your goals and objectives.


So, the first month of promotion
4.
We include analytics, tools for checking positions
First, connect Google Analytics and Google Webmaster Tools, Yandex.Metrica and Yandex.Webmaster. This will help you track the results of promotion and the dynamics of your project.

5.
Development of a semantic core
Having connected the tools for analytics, you need to attract denmark consumer email list potential buyers to the pages of your store. One of the most popular methods, as you may have already guessed, is promotion in the search engines Google and Yandex. It begins with the compilation of a semantic core. The semantic core of the site (SC) is a set of search words and phrases that characterize the activity, offered goods or services as accurately as possible. There are a number of services for selecting search words. Among the free ones are the above-mentioned Yandex Wordstat and Google Adwords . They will help you easily determine the frequency of words by suitable regions. At the stage of core selection, you need to be patient, since the maximum number of requests is collected from all potential sources (competitors, search engine tools, key databases, price list, generation of phrases from starting words). After that, all the selected keys must be checked manually, removing requests that are not related to your business. In addition, we advise you to check the frequency of these phrases to remove empty requests. The main thing is that the wider the core, the better, because this way there are more opportunities to attract targeted traffic.