If the program is carefully developed, it will show the need for action and support in many different areas. However, transformation can only happen if decision-makers understand how urgent this is and what it is really about.
Digital and social media literacy of all employees
Everyone needs digital skills today: to connect with other people, to manage personal and professional matters, to obtain crucial information. Social media is no longer optional, and that doesn't just mean being actively involved on Facebook or Instagram. Many other skills are needed to find your way in the information society. For example, it is becoming increasingly difficult even for those with digital experience to distinguish between truth and fake . With the growing use of AI tools, deceptive content and deep fakes will continue to increase.
Companies have a responsibility to support their viber data employees in acquiring these now fundamental skills. At the same time, this always applies to protecting the brand itself. Those who have learned to use digital technologies responsibly also act more confidently and, above all, more safely in their jobs.
Corporate Culture as a Basis for Transformation
In addition, a corporate influencer strategy also has an impact on the company culture. Important values such as openness, transparency and participation are promoted. Employees are encouraged to contribute their knowledge and ideas and to actively participate in the design process. This creates a culture of knowledge sharing that increases the company's innovative strength and agility.
Such a program can help break down silos and hierarchies within the company. Corporate influencers often operate across departmental and hierarchical boundaries, creating connections between different parts of the company. This promotes exchange between employees and improves collaboration when it comes to tackling complex tasks and initiating new projects.