Challenges in market research
Posted: Mon Dec 23, 2024 5:47 am
Don’t forget to also do competitive analysis to keep on top of what your competitors and others in the landscape are doing for their own brands.
Top tip: use our social competitor analysis tracker to monitor brands you want to watch.
Marketers have to overcome several challenges when c cell phone number list philippines onducting market research.
Dealing with bias
Bias is a risk in any research. What assumptions are buried in the hypothesis that you are researching?
People generally think that their own worldview is the only valid one. So you need to be mindful of the preconceptions of the people who are looking for the research and the preconceptions of the people providing the data.
And, most importantly, as a marketer you need to be aware of your own preconceptions. Listen to what the data is telling you. Don’t just search for the story you want to hear.
Misunderstanding data
Top tip: use our social competitor analysis tracker to monitor brands you want to watch.
Marketers have to overcome several challenges when c cell phone number list philippines onducting market research.
Dealing with bias
Bias is a risk in any research. What assumptions are buried in the hypothesis that you are researching?
People generally think that their own worldview is the only valid one. So you need to be mindful of the preconceptions of the people who are looking for the research and the preconceptions of the people providing the data.
And, most importantly, as a marketer you need to be aware of your own preconceptions. Listen to what the data is telling you. Don’t just search for the story you want to hear.
Misunderstanding data