Formulating a Sales Plan
Posted: Sat Feb 01, 2025 4:47 am
Formation of a sales plan and its subsequent implementation is a mandatory sales management tool. In practice, managers often operate only with the fact of completed sales and do not pay due attention to the planning process, significantly limiting their ability to manage and increase the amount of sales.
To form a plan in the sales department, it is necessary to take into account:
quality characteristics of a business that give maximum results.
the size of the planned profit must be adequate and calculated germany consumer email list based on an analysis of the business using the Pareto principle and the influence of external factors;
calculation of revenue and the number of leads required to achieve it:
“passability” of the funnel, that is, the conversion of each of its stages;
The general plan of the department must be further distributed to the personal tasks of each manager.
When drawing up a plan, it is also worth keeping in mind the one-time nature of large transactions, the seasonality of the business, the possibility of an economic crisis, and the effect of marketing.
To form a plan in the sales department, it is necessary to take into account:
quality characteristics of a business that give maximum results.
the size of the planned profit must be adequate and calculated germany consumer email list based on an analysis of the business using the Pareto principle and the influence of external factors;
calculation of revenue and the number of leads required to achieve it:
“passability” of the funnel, that is, the conversion of each of its stages;
The general plan of the department must be further distributed to the personal tasks of each manager.
When drawing up a plan, it is also worth keeping in mind the one-time nature of large transactions, the seasonality of the business, the possibility of an economic crisis, and the effect of marketing.