6.- You can establish long-term relationships

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Asking macro-influencers for a long-term relationship can involve many conditions for brands, as well as a considerable financial investment.

However, when it comes to working with smaller companies, they are more receptive to long-term commitments.

In this way, they familiarize their followers with your business through their social profiles, not only through promoted posts, but also by writing reviews about the brand or explaining their vision and experience about the products and services.

Find the most suitable micro-influencers for your brand
Even though there are many people willing to enter into collaboration agreements to sponsor your products or services, do not choose someone at random.

It is very important that they are aligned with your company's image.

Therefore, it is best to thoroughly investigate all of their activity on their social profiles before suggesting that they represent your brand.

It is important to make sure that the people you work with do not represent other brands that conflict with your products.

For example, if your company is dedicated to the distribution of vegan food, it would not be a good idea to work with someone who also works with a restaurant specializing in grilled meat.

Before working with one of them, make sure their audience is the same as your target audience.

Micro-influencers should want to work with your brand because it would have to fit into their niche market that they specialize in.

The ideal is to work with people who have already published something about your brand in the past, completely voluntarily.

Differences between micro, nano, macro and mega influencers
Although brands may be tempted to collaborate with macro or mega influencers because they are known to the general public, it is important to keep in mind what the company's marketing objectives are: greater connection with your target audience or greater brand awareness among the general public?

A nano or micro influencer who speaks directly to their followers and answers their questions can influence users' purchasing decisions much more than mega or macro influencers.

Let's see what the differences are in terms of the type of influence each of the groups exerts.

Nanoinfluencers
These are profiles with very few followers but specialized in a niche market, they are influential in their community.

Even if they have a small number of followers, it is very likely that when making a recommendation email database canada they will obtain perceptually better results than macro-influencers.

Nano-influencers usually have fewer than 1,000 followers but have a great influence on their closest circle, whom they often know personally.

This makes them trust their opinion much more than a mega-influencer who they know was sponsored to promote a certain product or service.

Collaborating with a nano-influencer can be very interesting for local businesses that want to interact with people offline, rather than reaching a large audience.