The above benefits lead to an improved marketing strategy and communication in the long term. In addition, your customers go through an improved customer journey that meets their needs and challenges. In the long run, this can also save you budget and maybe even increase your sales.
Through further AI-supported optimizations of, for example, your website, your online shop or your email marketing, you can further personalize and thus improve your customer journey. These improvements to your customer-centric marketing can also help increase your sales.
Which marketing areas benefit most from AI?
Which marketing areas benefit most from AI
There are four areas in marketing where AI tools are qatar phone number data currently having the greatest impact. But the number of AI-powered tools in this area is also increasing, so every company will most likely find the right tool.
Customer Relationship Management (CRM) and AI
The best known and almost one of the oldest AI tools in this area are chatbots . These are used by companies to relieve employees in customer service or to provide customers in online shops with targeted advice during their shopping.
AI chatbots will not be able to replace human colleagues in this area in the next few years. Customer requests are often too individual for that. In addition, many companies lack sufficient data to anticipate these requests and train the chatbot accordingly.
creative sector and AI
In the creative department, people are already eagerly experimenting with AI tools for images and videos . After a certain amount of training, creatives can already achieve remarkable results that can certainly be used for one campaign or another. If you have the right creative AI experts on hand, you can work more cost-efficiently when creating content.