First of all, you need to strive to increase the average bill, not the number of customers. If the customer is initially set to order, he will not have to re-learn information about the company, look at reviews from other consumers and learn the advantages of the products of a specific manufacturer.
LTV
LTV ("lifetime value") characterizes the lifetime value of a client, i.e. how much money the consumer brings to the company over the entire period of cooperation. The importance of this indicator is due to the fact that the total income directly depends on it.
Revenue = LTV * number of active users.
Regularly checking LTV allows you to:
monitor customer acquisition costs;
identify traffic sources that attract experienced users of the product;
to most accurately divide buyers honduras email list into categories depending on what benefits cooperation with them can bring;
make long-term forecasts of the amount of total income.
LTV = average check * number of product purchases.
It is profitable for a company when LTV is greater than CAC (cost of customer acquisition). When running a successful business, the cost of all customer purchases should exceed the amount spent on attracting them. LTV increases if customers are more satisfied with the service. In this case, they have a desire to contact this company again.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site.