What is important in seasonal marketing?
There are a few things to consider to ensure that seasonal marketing really works. It is particularly important that marketers understand what is important in the purchasing process for seasonal occasions.
Holidays that companies often use for their marketing include Christmas, New Year's Day, Halloween, and Valentine's Day. You can then customize the packaging of products you offer according to the chosen holiday or promote your offer with thematically appropriate gifts and extras .
Which events make sense at which time depends, of course, on your customers, their interests and their location. After all, people celebrate their holidays in different ways depending on their culture, tradition and occasion . As a result, they also consume and need different products. As a business owner, you should consider this and find out in advance what your customers could best use for which event and how you can fulfill their wishes at this special time.
How a purchase is made and how long the research hong kong whatsapp data takes also varies depending on the event. These factors should be considered when preparing seasonal campaigns. It is also important to understand that customers' willingness to buy is increased by the limited time period for the seasonal event. With a shortened time period, your customers are therefore more willing to make a purchase and the purchasing process itself is also shortened. You should also take this into account when addressing your customers. Use the shortened time period to convince your customers of your products or services.
Planning seasonal marketing correctly
For a successful seasonal marketing campaign, we recommend you take the following steps:
1. Define goals
Early and detailed planning is essential for seasonal marketing. Only then will you reach the majority of your customers, because they will find out about your special offers early on. That's why you should set the goal of your campaign early on and think about exactly what goal you want to achieve by using seasonal marketing.
Using seasonal marketing correctly – a whole year full of options
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