What are the advantages of Google AdWords?

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Reach: According to Statista, Google as a search engine currently has a global market share of 88.44%.
User purchase potential: The probability of a sale is very high because the user is reached when he or she wants to buy.
Relevance: You reach users who are searching for exactly the right keywords.
Retargeting: Has someone already been interested in your product? Google remembers this and shows your ad to that user again. There is a good chance that interest will be converted into a purchase.
What speaks against Google AdWords?
Time required: Setting up and managing ads brazil whatsapp data can be time-consuming and requires expertise.
Costs: Depending on the industry, click costs can be significant, so it's a good idea to set a budget and keep a close eye on the campaign.
Space limitation: The space in the ad is limited to only three lines of text.
Media usage: If you don't run any other type of Google advertising (Google Shopping and YouTube advertising), then you cannot include images or videos in your ad.
Pros and Cons of Facebook Ads
Your target group consists of young mothers with university degrees who use natural cosmetics and live in Berlin? Unlike Google's PPC concept, where advertisers pay for certain keywords, Facebook helps you identify users based on their interests and user behavior and display suitable advertising for them accordingly.

The social media platform is therefore a good tool for lead generation . In short: While AdWords helps you find new customers, Facebook helps new customers find you.

What are the advantages of Facebook Ads?
Control: You can control the daily budget and the maximum CPC (cost per click).
Use of media: You have the option of including images and videos. This helps to sell products and services better.
Lookalike Audiences: Based on your buyer profile, you can define target groups using “Lookalike Audiences”.
Easy to use: Facebook Ads are easier to set up than Google AdWords. Nevertheless, it is advisable to hire an experienced professional for professional implementation so that the ads are designed in the best possible way.
Advanced targeting options: You can narrow down your audience by defining demographic data such as region, age and interests.