Responsibilities of the Marketing department
Posted: Mon Dec 23, 2024 5:56 am
Organizations that collect PII data that is sensitive and vulnerable.
All these organizations require adherence to the most stringent data privacy and data protection policies
So, what are the responsibilities of a digital marketing team for recording, maintaining, and reporting data in relation to GDPR?
These include:
Defining and recording email opt-ins and opt-outs
Design an opt-in and opt-out flow that is clear where consent c cell phone number lists an be interpreted unambiguously; ensure that opting out is as easy and clear as opting in.
Standardizing how a new contact comes into the CRM via all marketing avenues
Understand every data intake process of the CRM under the jurisdiction of the marketing team, and ensure that in the case of EU citizens, each process has clear guidelines around consent.
Outlining the process of honoring data subject requests and deletions
Do a trial run of a data subject request and a data deletion request; refine and document the process, and train the relevant team members.
Communicating data breaches
Understand the time frame within which you have to publish notice about a data breach, and have pre-approved comms templates at hand for a crisis scenario.
All these organizations require adherence to the most stringent data privacy and data protection policies
So, what are the responsibilities of a digital marketing team for recording, maintaining, and reporting data in relation to GDPR?
These include:
Defining and recording email opt-ins and opt-outs
Design an opt-in and opt-out flow that is clear where consent c cell phone number lists an be interpreted unambiguously; ensure that opting out is as easy and clear as opting in.
Standardizing how a new contact comes into the CRM via all marketing avenues
Understand every data intake process of the CRM under the jurisdiction of the marketing team, and ensure that in the case of EU citizens, each process has clear guidelines around consent.
Outlining the process of honoring data subject requests and deletions
Do a trial run of a data subject request and a data deletion request; refine and document the process, and train the relevant team members.
Communicating data breaches
Understand the time frame within which you have to publish notice about a data breach, and have pre-approved comms templates at hand for a crisis scenario.