The effectiveness of email marketing: when information reaches your inbox
Posted: Mon Dec 23, 2024 6:03 am
When online marketing began, one of the first techniques to emerge was email marketing, the sending of emails with advertising communications. This technique goes far beyond sending a mass email to a database: it allows for direct communication actions, sending the right information to the right person, which allows for greater effectiveness and helps to build customer loyalty.
This marketing technique has a high response from users both in terms of traffic and conversions as well as brand image. Due to its characteristics, it is possible to measure the results exhaustively and in real time, providing very useful information for planning future campaigns.
In addition, it is possible to segment the target that allows each group of users to be sent personalized information, thus improving results. It is important, when making an email marketing strategy, not to spam, that is, to send information that is not required and for which permission has not been authorized in a way that is annoying to the user.
But to whom should we send these communications?
Each database has a series of rules and limitations that allow the africa business email database content that reaches users to be considered useful and of quality and therefore, more effective. For example, in a business database, subscribed users will search for information related to the brand, new products, information... On the other hand, to send specific offers, it can sometimes be more effective to search other external databases that allow reaching new customers.
Among the databases, some of the most effective are those of e-commerce, since their focus is to seek sales thanks to product offers in a non-intrusive way and with useful information for users. In these mailings made from online stores, they sometimes have spaces reserved so that brands can complement their online marketing strategy with advertising here.
Since they are users with an interest in the company's products and services, these communications are widely accepted by users and therefore generate very positive results.
This marketing technique has a high response from users both in terms of traffic and conversions as well as brand image. Due to its characteristics, it is possible to measure the results exhaustively and in real time, providing very useful information for planning future campaigns.
In addition, it is possible to segment the target that allows each group of users to be sent personalized information, thus improving results. It is important, when making an email marketing strategy, not to spam, that is, to send information that is not required and for which permission has not been authorized in a way that is annoying to the user.
But to whom should we send these communications?
Each database has a series of rules and limitations that allow the africa business email database content that reaches users to be considered useful and of quality and therefore, more effective. For example, in a business database, subscribed users will search for information related to the brand, new products, information... On the other hand, to send specific offers, it can sometimes be more effective to search other external databases that allow reaching new customers.
Among the databases, some of the most effective are those of e-commerce, since their focus is to seek sales thanks to product offers in a non-intrusive way and with useful information for users. In these mailings made from online stores, they sometimes have spaces reserved so that brands can complement their online marketing strategy with advertising here.
Since they are users with an interest in the company's products and services, these communications are widely accepted by users and therefore generate very positive results.