Finalize campaign settings

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Every second your landing page takes to load (on mobile), there is a 20% drop in conversions.

Loading speed is one of the key factors on a Google Ads landing page, which means you'll lose money (and rankings) due to poor technical performance.

Device Compatibility
Unless you're running a campaign strictly aimed at reaching desktop users, cross-device compatibility is crucial (and you'll have to deal with different browsers anyway).

Every person who clicks on your ads needs to arrive at a fully functional website.


Before launching a campaign, there are a few final things to consider:

Ad scheduling
Not only does this mean you need to be clear about the start and end dates of your campaigns, but it also includes factors like dayparting or adjusting your bid during peak periods.

Whether you use the complicated tactic of ad scheduling will depend on your business.

Frequency capping
You have the option to set a frequency cap for your campaigns, limiting impressions to a email database india set number, either permanently or within a set time frame.

While you may be tempted to set a frequency of one impression per day, this could backfire as someone may click on your ad, do further research, and then not be able to find it again.

Devices
Device targeting lets you choose whether or not to show your ads to users on certain devices.

Your options include desktop, mobile, and tablet, as well as specifying operating systems, exact device models, or specific networks.

If you're not sure which devices you should target, you can use the Display Advertising tool to see which ones your competitors are targeting.