Even votes are increasingly won

[roseline371277]

There are three simple steps to winning any campaign: 1) decide what you want to say, 2) decide who you want to say it to and how you want to say it, 3) say what you want to say.

The context in which campaigns take place, however, has certainly changed. I spent entire focus groups asking voters to describe their media day. Conclusion: Media consumption behavior has become much more diversified. People increasingly consume news non-stop and from various (local, national and international) sources. Preferably france rcs data colored according to their own political mindset. Campaign teams have to adapt and play the entire media keyboard.

Public opinion has become more volatile. by the side that is better able to reach and mobilize its camp. This is how the left-wing Corporate Responsibility Initiative receives a popular majority and a short time later the CO2 law fails. No party can count on loyal, faithful voters - especially not those who are younger than 40 years old.

The term fake news is sometimes used incorrectly and as a buzzword, but the development poses a real challenge for debate in a democracy. We are increasingly no longer discussing opinions, but arguing about the accuracy of facts.

Trust in democracy, the media and institutions has declined - even more so in the USA and Latin America, but also here. It is now easier to make one's voice heard or to establish oneself as a political actor through social media. And the tools for professional political communication are now more accessible than ever (or at least they would be).