What is the life cycle of a lead?
Posted: Mon Dec 23, 2024 6:07 am
Once you have correctly identified a lead , it is timely and necessary for you to know the lead life cycle , which are the types of prospects that mature in their purchase intention. This way you will be able to optimize your sales and marketing efforts.
Not all leads are the same and understanding their characteristics can make a difference in the effectiveness of your strategy.
You will notice that this lifecycle is very similar to the sales funnel, but they are not the same. They both have different types and are different to approach.
Marketing qualified lead (MQL)
This is a lead that has performed actions such as repeatedly visiting your website, interacting with your social networks, adding items to your store on their wish list; however, they are not yet ready to buy, so they require more stories and experiences.
Sales qualified lead (SQL)
This is a lead that is ready to buy and has shown a clear interest turkey mobile number in purchasing a product or service, such as adding products to the shopping cart or viewing pricing pages and comparing plans. These leads are very likely to become customers.
Sales Opportunity (SO)
This potential customer has already started the process of acquiring a product or service, but often stops halfway and does not complete the purchase. For example, they are waiting for a price negotiation or to learn about post-sale issues.
At this point, the process may take longer than expected. Some companies tend to generate more types of leads, such as a Product qualified lead . This type of lead is a person who already uses your products or services successfully and would be willing to pay to get more benefits. This is common in companies that offer free versions or trials for a limited time.
Other companies also measure leads ' commitment levels ( behavior score ). They are segmented as committed, non-committed, and other variables, depending on whether or not they fulfill the opportunities to interact with the brand.
Customer
This is the final cycle of the lead , when the purchase process has been completed through payment. The lead has also received the product or service in a satisfactory manner.
Not all leads are the same and understanding their characteristics can make a difference in the effectiveness of your strategy.
You will notice that this lifecycle is very similar to the sales funnel, but they are not the same. They both have different types and are different to approach.
Marketing qualified lead (MQL)
This is a lead that has performed actions such as repeatedly visiting your website, interacting with your social networks, adding items to your store on their wish list; however, they are not yet ready to buy, so they require more stories and experiences.
Sales qualified lead (SQL)
This is a lead that is ready to buy and has shown a clear interest turkey mobile number in purchasing a product or service, such as adding products to the shopping cart or viewing pricing pages and comparing plans. These leads are very likely to become customers.
Sales Opportunity (SO)
This potential customer has already started the process of acquiring a product or service, but often stops halfway and does not complete the purchase. For example, they are waiting for a price negotiation or to learn about post-sale issues.
At this point, the process may take longer than expected. Some companies tend to generate more types of leads, such as a Product qualified lead . This type of lead is a person who already uses your products or services successfully and would be willing to pay to get more benefits. This is common in companies that offer free versions or trials for a limited time.
Other companies also measure leads ' commitment levels ( behavior score ). They are segmented as committed, non-committed, and other variables, depending on whether or not they fulfill the opportunities to interact with the brand.
Customer
This is the final cycle of the lead , when the purchase process has been completed through payment. The lead has also received the product or service in a satisfactory manner.