Define goals and metrics
– SEO metrics
Review and analyze pages that are well positioned by SEO, identify what content we need to update and we should check our internal links.
– Interaction metrics
These metrics help us control how our users react to the content we upload to our website. We should identify the content that generates the most leads.
– Conversion metrics
Analyze which pages offer a better user experience, identify content that generates more leads, and what type of content is most useful to users.
Inventory of our content
It is important to review the content of our website and organize it slovenia consumer email list into sections or group it depending on the topics we cover. This will help our users to easily find the information they are looking for, our website will gain in usability and improve the user experience.
The next important step to take is to compile all of our URLs. To do this, having a sitemap will help us to make a list of all of them and their associated metrics. In addition, incorporating a sitemap will make it much easier for us to obtain this information and for search engines to understand the organization of our website and thus make it possible for them to find all the pages that we consider important.
Steps to complete your content audit
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