Search data, the core of marketing metrics

[AsaduzzamanFoysal]

In this article, I would like to share the contents of the book titled “Brand Search Marketing ” published in Japan (published in Korea as “ Brand Search Marketing ” translated by Listening Mind, and will continue this article as “Brand Search Marketing” from now on.) and briefly explain why brand performance should be managed using brand search-related indicators.

The meaning of search data in [Brand Search Marketing]This image has an empty alternative attribute. Its file name is -.png
(Figure 1) Cover of the brand search marketing book
In Japan, Yahoo and Google occupy the majority of the singapore mobile database search market (Google and Yahoo have a combined market share of about 98%), and Yahoo has also been using the same search technology as Google since 2011, so it is safe to assume that most of the Japanese search market is simply Google.

The author of this book, Masaki Tabe, has proven his capabilities as a marketer through numerous cases of driving sales for brands including the Japanese distributor Marui Group, and is a marketing expert who also runs a marketing company called Novacell.

His book [Brand Search Marketing] develops the story based on the author's philosophy that marketing activities must be conducted with the goal of increasing brand search volume to achieve meaningful results in sales.