Breaking it down: The key differences

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Okay, so now that we’ve covered the basics, let’s look at the main differences between marketing and advertising:

1. Purpose
A brand prism on a pink and blue background
Although marketing and advertising aim to boost sales and profitability, they take different approaches. Here’s a quick look at each one’s purpose and goals:

Marketing
Lead generation
Customer retention
Managing and creating upsell and cross-sell physical therapist email list opportunities
Tracking the results of all marketing initiatives
New customer acquisition
Maintaining consistent branding
Product development
Advertising
Building brand awareness
Attracting first-time buyers to purchase
Compelling customers to purchase through ads
Keeping the brand’s image strong
Motivating existing customers to make repeat purchases
Increasing brand recognition
Reminding customers about the brand
Boosting brand loyalty
2. Techniques used
Businessman doing digital marketing on a laptop
Since marketing and advertising have different objectives, it’s unsurprising that each relies on different approaches. Here’s what they use:

Marketing
Inbound marketing: This is a completely organic way to attract more customers. It offers value while attracting more leads.
Content marketing: This strategy attracts new eyes through content, including landing pages, social posts, blogs, and YouTube videos.
Search engine optimization: Businesses can use this marketing technique to get higher ranks on Google, which means more visibility and traffic.
Email marketing: This marketing technique is a great way for businesses to stay connected to their customers.
Affiliate marketing: Working with the right affiliates can help businesses reach more consumers in exchange for a commission.
Advertising
Traditional advertising (radio, TV, etc.)
Digital advertising (social media ads, guest posting, video marketing, etc.)
Billboard ads
Retail advertising (in-store promotional material and shelf marketing)
Native advertising
Mobile in-app advertising