2. Know your numbers: Rachel Hepworth , Head of Growth Marketing at Slack

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After all, growth hacking means being strategically focused on how to deliver more value to the consumer faster.

If you’re trying to build brand awareness, this means helping the ideal consumer hear about your product at the right time, which is when they have a palpable need. Ask yourself: who are your consumers, where is the best place to reach them, and how can you do this efficiently?

Remember that numbers are your friend in the growth universe: examine which areas are underperforming and where you can gain more through improvements.

At Slack, engineering teams were our first users, and they used to spend a lot of time on Twitter. In the early days and even today, Slack spends a lot of time talking to consumers, answering questions, and being available. Slack, through Twitter, has been able to expand our word-of-mouth recommendation power.

If you're trying to convert potential customers, consider how you can guatemala phone data remove friction during the buying journey by putting your brand in front of the right stakeholders at the buying company. Consider the details they need to make a decision, but don't overextend yourself by talking about every factor.

3. Provides “disproportionate” value: Gary Vaynerchuk , CEO of VaynerMedia
I just don't understand marketers. There's one crucial thing that everyone is missing: empathy. Can you put yourself in the other person's shoes? I know what I want. I know how I want things to be, but the reason VaynerMedia is so successful is because I haven't pushed my clients, who are multi-billion dollar companies, to do it the way I want it.

My first piece of advice on growth is to focus on the end consumer. It's 51/49, you provide at least 51% of the value in the relationship. Are you willing to create, engage, entertain, inform and truly serve the consumer and the community?

You must be willing to provide a disproportionate amount of value up front with no expectation of return.

Not every creation needs to have a business objective. Don't waste your time and learn to sell in the times we live in.