Lack of strategic planning
The lack of strategic planning is one of the biggest mistakes companies make when looking for cheap solutions to create a website. A website should not be seen as just an online showcase, but as a communication tool and, most importantly, as a tool for converting visitors into customers. When strategic planning is neglected, the website may work, but it will not fulfill its role efficiently, harming the company's business objectives.
Good strategic planning for a website involves clearly defining goals, objectives, and specific actions that need to be taken to achieve success. The website should be designed based on an in-depth analysis of the target audience, competitors, and market trends. This process ensures that the website is not only visually appealing, but also effective in delivering results. Unfortunately, in many budget website proposals, this planning is left aside in the name of cost reduction, resulting in websites that are only superficial, without considering important aspects such as user experience (UX), sales funnel, and conversion tactics.
Non-existent support and maintenance
Website Support and Maintenance
One aspect that is often overlooked by companies offering facebook data cheap websites is ongoing support and maintenance. Many of these websites are delivered without a post-launch support plan, which can be a major problem in the medium and long term. When something goes wrong or when adjustments are needed to the website, the client ends up having to deal with it alone, which can result in long periods without problems being resolved.
Furthermore, ongoing website maintenance is crucial to ensure that your website continues to function efficiently and securely. Cheap websites often do not offer this type of service, which can lead to technical glitches, loss of performance, and even security vulnerabilities. In contrast, more reputable and well-established companies ensure that their website is always up to date, functioning properly, and protected from cyber threats.
The most qualified agencies offer guaranteed periods of operation, during which they undertake to correct any errors or faults on the website at no additional cost. This gives the client the assurance that, if something goes wrong after delivery, the agency will be responsible for solving the problem, avoiding losses or inconvenience.
Lack of SEO: The Cost of Being Invisible on the Internet
Seo - Search Engine Optimization - Google
The lack of SEO (Search Engine Optimization) is one of the biggest mistakes made on cheap websites, and one of the most damaging for any company that wants to be successful in the digital environment. SEO is a set of techniques and strategies that aim to optimize the website so that it appears prominently in the results of search engines, such as Google . But, more than that, SEO is what will ensure that the right people find your website at the right time, transforming it into a powerful tool for attracting new customers. Without it, it is like having a storefront with a pretty facade on a deserted street – no one will find it.
Many agencies that offer cheap websites end up neglecting SEO because it requires in-depth and specialized work. This involves detailed market studies, keyword research, additional optimizations on each page, and continuous technical adjustments to ensure that the website is always well-positioned. In addition, implementing SEO effectively requires many extra hours of development and monitoring, which increases the cost of the service. As these agencies seek to cut costs to offer low prices, they end up neglecting this fundamental aspect, sacrificing the visibility and success of the website.
Without SEO, your website may look attractive, but it will be invisible to people searching for the products or services you offer. Instead of generating organic traffic and attracting qualified customers, your website will be lost among millions of others on the web. Without optimization, your website will not appear in the top positions of search results, where 90% of clicks occur, resulting in fewer visitors and, consequently, fewer conversion opportunities.
In short, without SEO, a website that should be an investment to attract customers, becomes just a useless cost for companies, something that will be hidden by agencies that develop cheap websites and are not really concerned with the client's success.