Some conclusions about these two social media success stories of Spanish companies
Posted: Sat Feb 01, 2025 10:17 am
Hawkers
The Spanish startup Hawkers was born in a completely different context. However, precisely because of this contrast, and because it also became one of those social media success stories to be inspired by, we want to focus on how they did it. Here, a brand of affordable glasses is created whose production is completely outsourced. Remember one term to understand its evolution: Growth Hacking .
Since the end of 2013 until now, branding has been their main objective with a clear intensive character to make everyone start to focus on their brand and what they offered. It should be noted that Facebook Ads was their great ally, mainly due to the profitability that the platform offered them by having much lower costs than other paid benin consumer email list advertising tools. Today, they have concentrated on three social networks, and in all of them, except Twitter -whose strategy requires a large investment of time and money- they are above one million followers (Instagram), and above 6.5 million on Facebook.
In addition to what we have discussed, both brands have sought partnerships with other brands, as well as with influencers . In reality, the key to their success has been fostered by these strategies , but the reality is that if they had not started from a good definition of themselves that they maintained over time, as well as an adequate segmentation of their target, we probably would not be talking about such clear cases of success on social media
The Spanish startup Hawkers was born in a completely different context. However, precisely because of this contrast, and because it also became one of those social media success stories to be inspired by, we want to focus on how they did it. Here, a brand of affordable glasses is created whose production is completely outsourced. Remember one term to understand its evolution: Growth Hacking .
Since the end of 2013 until now, branding has been their main objective with a clear intensive character to make everyone start to focus on their brand and what they offered. It should be noted that Facebook Ads was their great ally, mainly due to the profitability that the platform offered them by having much lower costs than other paid benin consumer email list advertising tools. Today, they have concentrated on three social networks, and in all of them, except Twitter -whose strategy requires a large investment of time and money- they are above one million followers (Instagram), and above 6.5 million on Facebook.
In addition to what we have discussed, both brands have sought partnerships with other brands, as well as with influencers . In reality, the key to their success has been fostered by these strategies , but the reality is that if they had not started from a good definition of themselves that they maintained over time, as well as an adequate segmentation of their target, we probably would not be talking about such clear cases of success on social media