Email marketing is the most effective communication between hotels and their customers
Posted: Mon Dec 23, 2024 6:12 am
The Internet has become a fundamental source of information for people who want to plan a trip. An appropriate online positioning strategy must take full advantage of the virtues offered by sociability and multimedia integration.
Social media has helped the tourism and hotel sector to find in this type of media a channel through which to maintain a direct relationship with its clients or reach a critical mass of potential consumers.
According to a study by Travelclick, nearly 25% of hotels worldwide are not taking advantage of the services offered by social media to increase occupancy and revenue from available rooms.
However, in communication processes, email continues to play a fundamental and important role.
A new study in which the Hotel Technology Institute (ITH) and MDirector, Antevenio's email marketing platform, have participated, shows that email marketing is the most effective communication channel africa direct whatsapp number between hotels and their customers, as it enables customer loyalty.
The study was developed with the aim of analysing the advantages of launching good online marketing campaigns, through which to create effective communication with customers, at the lowest possible cost.
Among the conclusions of the study, it is highlighted that carrying out a good "email marketing" campaign does not consist of constantly sending communications without criteria. To do so, "it is necessary to extract, through the segmentation carried out in previous steps, the information that the client or potential client is waiting for," says the General Manager of MDirector, Carlos Herrera.
Another of the study's highlights is the need to create creatives that pass the filters of email providers, otherwise the entire effort "will have been in vain."
Email providers also analyze other parameters such as sending frequency or customer behavior toward communications. Using an appropriate email marketing platform ensures that all customers receive the communication, as they usually have sending agreements with the main email providers.
The report also predicts greater integration of email marketing with existing customer relationship management (CRM) systems, enterprise resource planning (ERP) systems, and social media, as their segmentation capabilities make them highly effective platforms for feeding databases and attracting potential customers.
Social media has helped the tourism and hotel sector to find in this type of media a channel through which to maintain a direct relationship with its clients or reach a critical mass of potential consumers.
According to a study by Travelclick, nearly 25% of hotels worldwide are not taking advantage of the services offered by social media to increase occupancy and revenue from available rooms.
However, in communication processes, email continues to play a fundamental and important role.
A new study in which the Hotel Technology Institute (ITH) and MDirector, Antevenio's email marketing platform, have participated, shows that email marketing is the most effective communication channel africa direct whatsapp number between hotels and their customers, as it enables customer loyalty.
The study was developed with the aim of analysing the advantages of launching good online marketing campaigns, through which to create effective communication with customers, at the lowest possible cost.
Among the conclusions of the study, it is highlighted that carrying out a good "email marketing" campaign does not consist of constantly sending communications without criteria. To do so, "it is necessary to extract, through the segmentation carried out in previous steps, the information that the client or potential client is waiting for," says the General Manager of MDirector, Carlos Herrera.
Another of the study's highlights is the need to create creatives that pass the filters of email providers, otherwise the entire effort "will have been in vain."
Email providers also analyze other parameters such as sending frequency or customer behavior toward communications. Using an appropriate email marketing platform ensures that all customers receive the communication, as they usually have sending agreements with the main email providers.
The report also predicts greater integration of email marketing with existing customer relationship management (CRM) systems, enterprise resource planning (ERP) systems, and social media, as their segmentation capabilities make them highly effective platforms for feeding databases and attracting potential customers.