Like so many things in
Posted: Sat Feb 01, 2025 10:24 am
Learning to "speak" : A successful "conversational ad" is not just interactive, it is a dialogue with the interested party. A company "speaks" in the truest sense of the word with the recipient of an advertisement. These dialogues must be defined in advance in an appealing and engaging way. To do this, the marketing department must learn from sales how successful sales talks work. And it must understand how dialogues can be conducted as naturally as possible and at the same time " on brand " with pakistan rcs data the help of automated bots . Dialogue design is becoming a new marketing skill.
Understanding products : Anyone who wants to use" conversational ads " successfully must understand their own products and offers precisely. While classic advertising only needs to name a combination of product, sales argument and price for each individual advertising medium, many more variations are possible and necessary with "conversational ads". Ultimately, the "ad" is supposed to lead a multi-layered sales conversation; to do this, it must have the right offer and argument up its sleeve for each dialogue path. The detailed knowledge of the product management department must therefore flow into the dialogue design.
Mastering technology : the brave new world of marketing, the right technical implementation is an important success factor for conversational ads. Specifically, it's about knowing and exploiting not only the possibilities but also the limitations of today's AI-based systems. How can an AI be trained in the first place, what is the maximum feasible and sensible? And where do I get the AI from? And how can it be integrated into my Madtech landscape? To answer these questions, the technology team must sit down together with marketing.
Understanding products : Anyone who wants to use" conversational ads " successfully must understand their own products and offers precisely. While classic advertising only needs to name a combination of product, sales argument and price for each individual advertising medium, many more variations are possible and necessary with "conversational ads". Ultimately, the "ad" is supposed to lead a multi-layered sales conversation; to do this, it must have the right offer and argument up its sleeve for each dialogue path. The detailed knowledge of the product management department must therefore flow into the dialogue design.
Mastering technology : the brave new world of marketing, the right technical implementation is an important success factor for conversational ads. Specifically, it's about knowing and exploiting not only the possibilities but also the limitations of today's AI-based systems. How can an AI be trained in the first place, what is the maximum feasible and sensible? And where do I get the AI from? And how can it be integrated into my Madtech landscape? To answer these questions, the technology team must sit down together with marketing.