Why are we talking about content intelligence only now?
Posted: Sat Feb 01, 2025 10:24 am
Content marketing is no longer a new strategy. Data analysis is also a science that has been developing and growing for several years. However, until now, the union of these two areas of expertise was at a basic level.
But the market is developing:
Marketing technologies used by companies
Marketing technology is a niche that is penetrating the communication market as a whole. As the image above shows, virtually all companies use Google Analytics, email triggering systems, and CMS. Even marketing automation, which is newer, already has close to 40% market penetration. All of these systems generate, store, and organize data directly related to marketing results.
In addition, social media has made it possible to understand how people react to content on a mass scale. In the past, people already shared content, but on a much smaller scale, one-on-one, such as in emails, messages or conversations.
Now, we can use social media to share and reach people we don’t even indonesia phone data know. This means we have more concrete data that helps us increase the quality of our content.
Content intelligence tools to start using
If you've made it this far in the text, I imagine you've already understood the importance of generating knowledge from data, right? But, if you're wondering how to generate this data, I have some tools that can help you.
Google Analytics : This is the most reliable source when working with SEO and content production with the goal of ranking well on Google. It provides data on access to the pages of your site, demographic and behavioral data about the audience that is interacting with your content. In addition, it allows for a lot of customization of analysis, so that the reports are tailored to the needs of your company.
Buzzsumo : A tool that analyzes trends and results on social media. Based on user behavior, Buzzsumo offers information such as what types of content are being shared the most, which companies have a strong presence on social media, and, in a more personalized way, which of your content performs best on each social network.
SEMRush : has its own algorithm that scans Google to bring complementary data to Google Analytics. It analyzes the crawling of all the pages of your site that are indexed in Google, as well as those of your competitors, presenting the gaps between your strategy and theirs.
Hawkeye : Analyzes content from millions of different sources to identify relevant topics and measure the impact of owned and unowned media. It also compares your company's results to those of competitors to provide ideas for new content.
Yoast – WordPress plugin that scans content, offering advice and insights on the quality of the content produced, compared to the standards used by search engines to rank content on the results page.
SimilarWeb : A tool that ranks companies' online presence worldwide, showing the paths your competitors are taking to achieve results.
Ahrefs : link analysis system that helps in link building strategy and, consequently, to understand failures and improve the ranking of sites in Google.
But the market is developing:
Marketing technologies used by companies
Marketing technology is a niche that is penetrating the communication market as a whole. As the image above shows, virtually all companies use Google Analytics, email triggering systems, and CMS. Even marketing automation, which is newer, already has close to 40% market penetration. All of these systems generate, store, and organize data directly related to marketing results.
In addition, social media has made it possible to understand how people react to content on a mass scale. In the past, people already shared content, but on a much smaller scale, one-on-one, such as in emails, messages or conversations.
Now, we can use social media to share and reach people we don’t even indonesia phone data know. This means we have more concrete data that helps us increase the quality of our content.
Content intelligence tools to start using
If you've made it this far in the text, I imagine you've already understood the importance of generating knowledge from data, right? But, if you're wondering how to generate this data, I have some tools that can help you.
Google Analytics : This is the most reliable source when working with SEO and content production with the goal of ranking well on Google. It provides data on access to the pages of your site, demographic and behavioral data about the audience that is interacting with your content. In addition, it allows for a lot of customization of analysis, so that the reports are tailored to the needs of your company.
Buzzsumo : A tool that analyzes trends and results on social media. Based on user behavior, Buzzsumo offers information such as what types of content are being shared the most, which companies have a strong presence on social media, and, in a more personalized way, which of your content performs best on each social network.
SEMRush : has its own algorithm that scans Google to bring complementary data to Google Analytics. It analyzes the crawling of all the pages of your site that are indexed in Google, as well as those of your competitors, presenting the gaps between your strategy and theirs.
Hawkeye : Analyzes content from millions of different sources to identify relevant topics and measure the impact of owned and unowned media. It also compares your company's results to those of competitors to provide ideas for new content.
Yoast – WordPress plugin that scans content, offering advice and insights on the quality of the content produced, compared to the standards used by search engines to rank content on the results page.
SimilarWeb : A tool that ranks companies' online presence worldwide, showing the paths your competitors are taking to achieve results.
Ahrefs : link analysis system that helps in link building strategy and, consequently, to understand failures and improve the ranking of sites in Google.