Although the operating logic is more accessible and simple for the reader, One Page websites are not necessarily faster and easier to develop for designers and programmers.
This is because such a structure can, depending on the site, present several challenges that an institutional site with multiple pages would not have. Among the most common is the fact that too much content on a single page can make the site slow to load, harming the page's ranking on Google.
The absence of internal pages for navigation can also be a complicating factor when creating the website's SEO strategy .
In short, even if a website has a simpler structure, it will not always result in a project that takes less time to complete and costs less. This happens in many cases, but it is not a rule. Therefore, it is important to talk to a website creation professional before deciding whether this will be the right type of website for your needs.
Online store | E-commerce
An e-commerce website , also known as an " online store ", is an online cryptocurrency data platform dedicated to the sale of products or services. This particular type of website is designed to facilitate commercial transactions over the Internet, allowing consumers to browse product catalogs, obtain detailed information, make purchases online and, in many cases, have products delivered to their homes.
On an e-commerce website, users will often find features such as a shopping cart, online payment options, transaction security, and shipping and returns details. The shopping experience is tailored to be intuitive and efficient, providing consumers with a convenient alternative to in-store shopping.
E-commerce websites have the potential to significantly increase a business’s customer reach. By establishing an online presence through an e-commerce website, businesses can reach consumers on a global scale, bypassing the geographic limitations associated with brick-and-mortar stores.
Given that this is a more robust project and involves financial transactions, this type of website requires a more powerful and secure website hosting structure to prevent leaks of customers' financial and personal data, which could result in several legal issues.
Hotsite
Hotsite / Temporary proportional page
Hotsites are temporary, purpose-built web pages created to highlight information about a specific product, event, promotion or campaign. Unlike conventional websites, these pages are designed to be impactful and focused on a single purpose, offering concise and visually appealing content. Hotsites generally have a limited lifespan and serve as an effective tool for communicating specific information in a direct and engaging way. Their creation involves creative design and digital marketing strategies, aiming to efficiently capture the attention of the target audience and promote a specific action, such as purchasing a product or registering for an event.
Because they are temporary sites that are unlikely to rank organically in Google searches , this type of site tends to take some creative liberties that an institutional site would avoid. Often, there is greater care with the design and use of user interactions, without the same concern with loading speed, which, in theory, could have a negative impact on Google's ranking mechanisms.
Frequently, hotsites have a custom design aligned with the campaign theme, not necessarily following the company's standard visual identity. For example, a banking company, known for its seriousness and reliability, may create a hotsite with a radical look and that does not use the company's institutional colors, if it is promoting a rock concert of which it is a sponsor.
Similar to a landing page, a hotsite often includes “call-to-action buttons” (CTAs) to encourage visitors to take specific actions, such as registering, purchasing a product, sharing on social media, or downloading a resource.