We need to talk about the blog post that gave us almost 2 million reais in income

[zihadhasan010]

Basically, through a blog post published in December 2014, after 31 months we generated R$2 million.

I won't go into too much detail on the topic, because you can read the full case here .

But, essentially, by creating evergreen content and with a strategic keyword for our market - Digital Marketing - we multiply the profit generated by all the clients we have today and who have known us from that content, and then we reach this incredible number!

In other words, there is no denying the benefits that a corporate blog can bring to a business.

The future: what awaits us
Despite this, many people believe that within a few years, blogs will be replaced by something else - something that no one can quite say yet.

But looking back and trying to understand the changes that have occurred in ivory coast phone data the way we consume and produce content today, it is possible to make some estimates that make perfect sense.

And it is very valuable that you understand what the future of your blog will be like.

Consumers also produce content
The first thing we need to understand is that blogs and most Internet channels have a double advantage that most companies still don't know how to take advantage of.

If you are producing content on one side of the screen, and on the other side your potential customers are reading, reacting and responding with their own content - the brand must be aware of that.

And it's not just about answering as quickly as possible and thanking for the interactions , but also about adding this type of content to their blogs.

Today, the Rock Content community, for example, already has a space for freelancers themselves - who are our audience - to produce and have their content published on our blog.

In addition to that, there are already brands that have blogs created by their own fans, talking about brand news and experiences with their products.

The trend is for people and brands to increasingly use their communication channels in an integrated manner, so that what the brand says is not separated from what consumers respond to.