What's more, it is increasing

[roseline371277]

Perhaps "Fritz+Fränzi" is a magazine title that made things difficult from the start. Because if you want to educate people, that's not how you do it in the university and ETH city of Zurich. More respect, less comic language.

But Ellen Ringier wanted to break new ground when, exactly 20 years ago, she and a few loyal companions had the idea of ​​addressing the worries and problems of the world's offspring - and the joys too.

Unknown_184
Ellen Ringier has been publishing the russia rcs data magazine "Fritz+Fränzi" successfully for 20 years. (Image: zVg)
Click to enlarge

And is that difficult? To report and analyze stories between the sandbox and the children's first love stories? And is it difficult to find the quiet meaning in the loud words of youth? Yes. Very difficult. Because you are penetrating a deep private sphere of the readers, of the parents.

But Ellen Ringier has achieved everything. While Swiss readership figures have been declining for months, her paper has maintained its reach and circulation ( persoenlich.com reported ). The publisher is the opposite of all those who want to simply push failures into the digital world.