Every battalion, brigade or division commander is responsible for the communication of his unit and cannot delegate this responsibility. The commanders are advised and supported by their communications officers. The criticized diversity therefore also results from the fact that communication is a matter for the boss. This is no different in the army than in the private sector.
Centralization contradicts the saudi arabia rcs data militia idea and the logic of communication
For business reasons and out of a possible concern about loss of control, the idea of centralizing army communications may arise. However, the army is not a large company, but a militia system with a professional administration. This administration is not meant to lead the militia, but to enable its success. Centralization also makes no sense from the communication logic of social media channels: social media thrives on "proximity to the front", on real stories and on speed.
And now everyone on TikTok?
The fact that the army's internal VBS auditors are now suggesting a TikTok presence was not unexpected for many army communicators. In fact, some army units are already experimenting - more or less informally - with the TikTok channel. However, a strategy paper from the army (not the administration) would first have to define whether this is suitable for the militia army and whether any security concerns allow the use of TikTok, since the German Bundeswehr and the US Army have explicitly banned this channel for security reasons.