Why is digital transformation a strength against pandemics

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Digital Transformation
Surely today more than ever, digital transformation is a matter of reflection among companies. Both those that had already implemented their plan and were working on it, and those that were planning to do so this year or soon. The latter have probably realized that by postponing it, they have lost competitiveness, they have found themselves in a very complex situation with the pandemic and, in some cases, the path back to normality due to economic losses will be really complex.

There has been a lot of talk about digital transformation for at least the last five years. Reports on the subject showed that the average Spanish company still had a lot to do. But it is true that progress in the senegal consumer email list last five years has been notable. So much so that since the Digital Maturity Report for companies was published , the score has been increasing year after year, almost passing in the last one and, foreseeably, reaching it in 2020 if it were not for the coronavirus crisis.
Neuromarketing and its use in B2B
Neuromarketing is generally focused on B2C - business to consumer - and people who sell products or services to businesses also have a lot to learn. In this regard, take note of the following suggestions that apply to B2B:

Strengthening the brand
Many B2B companies dismiss the importance of creating and strengthening branding, using the excuse that when it comes to selling to companies, price is the most important thing (when in fact research shows the opposite). Proof of this is that in 2003 an experiment was carried out to determine which was people's favourite drink: Coca Cola or Pepsi.

In the study, they used an MRI scanner to study the brain's response. The first step was to induce consumers to try the two colas. They were not told which one was which and most preferred Pepsi, at this stage the brain area of ​​pleasant flavours was activated.

In the second phase, the action was repeated, this time showing the brand. The majority decided that Coca-Cola was their favourite drink, and during the process the brain segment of the subjects' positive associations lit up.