3. Loyalty This is the time when we transform customers into brand promoters, now that we manage to convert them into s

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Why not continue offering products related to what he already bought? Don't make the mistake of abandoning that customer and losing him forever.

At this stage, some tools help to retain customers and ensure new sales:

email marketing and automation;
social networks;
blog.
We will also address the particularities of inbound commerce and talk about specific tools:

Email marketing and automation
We will again use email marketing to continue communicating with customers kazakhstan phone data , but in this case we will need to segment our contact base efficiently.

A serious mistake is sending the same email to your entire database. If you do this, your click-through rates will likely drop and you will soon be flagged as spam (and if this happens, you can say goodbye to new sales).

Segmenting your base is not difficult at all, the important thing is to have a good marketing automation tool and automate your shipments to build an efficient sales machine that generates results.

Blog post
Once again, the blog contributes to the e-commerce strategy. In terms of loyalty, it works to build customer loyalty and guarantee new sales.

The important thing here is to produce content that shows how to use your product and its advantages. Always try to associate it with another product and show the benefits of that combination. This way, you can make customers who bought running shoes also interested in thermal clothing, for example.

Of course, this type of content can't be the only one on your blog! Don't forget to produce top-, middle- and bottom-of-the-funnel articles as well, with other focuses and with the right direction for each stage of the buying journey.

I hope I have clarified your doubts. Now that you know about inbound commerce, you can start applying this strategy to your online store and measure the results. Discover how to boost your ecommerce strategy with our complete guide to email marketing for ecommerce .

Don't forget to tell us in the comments how you're doing and what difficulties you're encountering! It will be a pleasure to help you along the way.