Do you know how to choose a good CRM for your company?

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Choosing a good CRM (Customer Relationship Management) is a very important part of your company's marketing and sales process. Learn how to make the right choice.

If there were a top 5 of the most complex activities in a manager's routine, decision-making would be at the top. It is something that requires time, analysis, responsibility and energy.

That's right! Our brains spend a fifth of our energy choosing simple tasks, such as what to eat for breakfast.

This question is so pressing that Mark Zuckerberg chose to wear luxembourg phone data a t-shirt of the same model and color every day just to free his brain and focus on more important things. And what is the relationship of all this with the proposal of how to choose a CRM , the title of our article?

Simple: if it's already difficult to define our clothing, can you imagine choosing a system that will influence the way your company works with customers? With that challenge in mind, we're going to give you some tips to make that choice easier. Keep reading!

Evaluate your company's internal processes
When you go to buy furniture for your home, you probably know all the dimensions of the rooms. In the end, you don't want to spend a lot of money on a sofa that's bigger than your living room. The same logic applies to purchasing software of this type. Having a CRM for SMEs with a small contact base is not the same as having a large company. It is necessary to evaluate the internal structure of your company to make the right purchase.

However, buying a CRM is not just about size. The big deal here is about the processes within your organization. The manager should consider the following questions during their analysis:

what is the size of my company?
how many employees do I have?
What is my sales cycle like?
What are the advantages that the tool will bring to my business?
What points do I want/need to improve in my sales?
Once you have answered these questions, you make the decision itself. Do you know why this checklist is important?

Because a CRM only makes sense in a company if there is a defined sales structure. The system aims to organize and optimize the sales process and, if this does not yet exist or is insufficient, it will not bring results.

Ok, so you've understood that you need to have some processes in place before purchasing a CRM.

But when is the best time to buy the software ? Let's be honest: now! Ideally, you should have the system when you open the company to begin the sales strategy and data storage in an organized way.

However, if you can't start your business with a CRM, the best time to buy one is when you have a well-established sales process. That way, the CRM will add value to your company.

Now that you know how to evaluate whether your company needs a CRM system, we'll help you choose one. Are you ready? Then, let's move on to the next topic.