Marketing Deliver 100 MQLs ( Marketing Qualified Leads ) per month to the sales team

[zihadhasan010]

An MQL is a company with more than 100 employees, who interacted with some of the company's content in the last month and with a marketing budget above $30,000 per month.
Sales
Contact each lead within 1 hour of being passed on to marketing.
Try at least 4 connections before giving up on a lead.
When rules like this are well defined, the roles of each department are clear and measurable .

From then on, no salesperson will be able to claim that the leads are macedonia phone data bad and the marketing department will no longer have an argument to say that it is the salespeople who do not know how to work with the leads.

As long as everyone follows the agreement, subjective perceptions are outside the process.

Oh! And it also helps a lot to bring peace and harmony to the work environment.

Finally, don't forget to evaluate your SLAs to see if they can be improved so that they deliver even better results each time.