Mere platforms are replaceable

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The platform economy is characterized by using real, i.e. analogue service providers without actually creating any services. If the service providers come up with the idea of ​​using or even developing more resonant, more lucrative platforms, existing providers will become irrelevant. They will lose their products. They are dependent on the uae rcs data analogue service providers. Because they are their fuel. Interestingly, many digital brands are characterized by the fact that they grow back into the real world relatively quickly (e.g. Amazon), because only the analogue presence makes a brand irreplaceable and ensures its relevance.

It's about habit patterns

Only when digital providers have managed to establish habitual patterns can one even speak of a brand. And so far only a few have managed to do this: Digitech and Ricardo in Switzerland or (from a global perspective) Amazon, Airbnb and Ebay are digital brands because they have managed to establish collectively positive prejudices: I want to get information? = Google. I want to buy something? = Ricardo. The high volume of venture capital can only be explained by the fact that the aim is to occupy these habitual patterns and use them over long periods of time.