What you need to consider before implementation

[nusaiba130]

YAN: autotargeting with payment for conversions
Here we are not talking about the "Campaign Wizard", so flexible settings are available. It is better not to enable such campaigns immediately, but to make adjustments after you understand the optimal cost of a lead. How to do this: try to reduce the rate, for example, from 300 to 290 rubles. If you can get conversions at this price, try to reduce it again. This way you will be able to find a balance between the number of applications and the cost of attracting. After that, make adjustments: select "payment for conversions" in a previously configured campaign with the "Conversion optimization" strategy and enable auto-retargeting.

1448_3.pngWith the help of auto-targeting, you will reach a larger audience without additional selection of keywords


Result: increased number of leads.

:

Use the settings on a trained campaign.
It may attract little traffic if the cost per germany consumer email list conversion is set too low, and then stop working altogether.
Solvency adjustment
At first glance, this is a very cool opportunity - to target solvent users. But even with the maximum bid, there is no guarantee that the ad will be seen only by this audience.

Moreover, if, in Yandex’s opinion, a user who meets all the criteria types this query, then the rate can be increased to the value that the algorithm deems necessary.

Result: an increase in the number of targeted leads and a decrease in their cost.

What you need to consider before implementation:

This hypothesis is relevant for premium niches. In other cases, it may work worse.