How effective content marketing drives sales
Posted: Mon Dec 23, 2024 6:20 am
Online marketing has seen massive growth and radical change in recent years. The explosion of e-commerce and the infrastructure to support high-speed Internet connections have changed the face of business around the world. As a result, many marketing departments and agencies are scrambling to stay ahead of the next shift, expanding their offerings and modifying existing practices to stay relevant to current customers and continue to attract new ones.
Why is Content Marketing important?
Content marketing generates more than three times more leads than traditional marketing and costs 62% less . It is a more efficient strategy than traditional outbound marketing techniques like cold calling and email marketing . By generating three times more leads, it becomes a highly effective approach to lead generation.
B2B content marketers who use gated content see a 50% increase in lead how to get south africa number for whatsapp By offering gated content, which is only accessible to those who provide their contact details, businesses can effectively generate leads . This strategy incentivizes potential customers to share their information in exchange for valuable content, thus increasing the likelihood of conversion.
Over 80% of B2C marketers say that content marketing has helped them increase website traffic. By creating valuable and relevant content that resonates with your ideal audience, content marketing can attract new visitors to your site, piquing their interest and encouraging them to explore your business further.
63% of B2B buyers say that content marketing has influenced their purchasing decisions. By offering potential customers valuable information through content marketing, you can establish yourself as an industry expert and increase the likelihood that they will choose your product or service over competitors. This powerful approach can effectively influence purchasing decisions and increase your sales.
Content marketing can increase customer lifetime value by up to 70%. It is a valuable tool for increasing customer lifetime value by cultivating strong relationships with potential and existing customers. By providing valuable and relevant content, companies can encourage repeat business and establish brand loyalty over time. Ultimately, this can lead to a higher lifetime value for each customer, resulting in long-term success for the business.
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How We Use HubSpot Marketing Hub for Content Marketing
How We Use HubSpot Marketing Hub for Content Marketing
Improve your content with HubSpot Marketing Hub for content marketing. Learn how HubSpot's strategies and tools drive success.
We look at how this growth in content marketing is helping businesses drive sales in both B2C and B2B scenarios, with B2B content marketing growing as quickly as B2C content marketing, if not faster.
What is Content Marketing?
The Content Marketing Institute offers the following definition:
Content marketing is a strategic marketing strategy focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer actions.
We’ve highlighted that last part because it’s really what we’re here to talk about: how effective content marketing can drive profitable customer actions, aka sales. And how does this happen? Content marketers can provide a powerful boost to your sales efforts in a few key ways:
By generating excitement about your brand among your existing customer base, you can drive demand for your services.
Content marketing builds trust with your audience, so they will come to you when they are ready to take the next step.
And show your existing and potential customers that you are willing to give them the best for free.
We’ll look at each of these aspects in more detail soon. We’ll look at how this works in both a B2B marketing strategy and B2C scenarios, followed by a brief rundown of some CM best practices, no matter your situation.
Content Marketing for B2B Companies
The world of B2B marketing needs a makeover and content marketing is here to provide it. By offering informative and educational blog posts, eBooks, and whitepapers to your audience, they will see you and your company as a leader in your industry. This content is the currency for B2B marketing and many people will be willing to provide their contact information in exchange.
After they’ve read all of your insight into their pain points, they’ll be ready to become paying customers and get in touch with you. The trust you build by offering that insight in exchange for their contact information instead of money will convince your audience that you’re the right company to help solve their biggest problems. When that time comes, who do you think they’ll turn to?
Why is Content Marketing important?
Content marketing generates more than three times more leads than traditional marketing and costs 62% less . It is a more efficient strategy than traditional outbound marketing techniques like cold calling and email marketing . By generating three times more leads, it becomes a highly effective approach to lead generation.
B2B content marketers who use gated content see a 50% increase in lead how to get south africa number for whatsapp By offering gated content, which is only accessible to those who provide their contact details, businesses can effectively generate leads . This strategy incentivizes potential customers to share their information in exchange for valuable content, thus increasing the likelihood of conversion.
Over 80% of B2C marketers say that content marketing has helped them increase website traffic. By creating valuable and relevant content that resonates with your ideal audience, content marketing can attract new visitors to your site, piquing their interest and encouraging them to explore your business further.
63% of B2B buyers say that content marketing has influenced their purchasing decisions. By offering potential customers valuable information through content marketing, you can establish yourself as an industry expert and increase the likelihood that they will choose your product or service over competitors. This powerful approach can effectively influence purchasing decisions and increase your sales.
Content marketing can increase customer lifetime value by up to 70%. It is a valuable tool for increasing customer lifetime value by cultivating strong relationships with potential and existing customers. By providing valuable and relevant content, companies can encourage repeat business and establish brand loyalty over time. Ultimately, this can lead to a higher lifetime value for each customer, resulting in long-term success for the business.
You may also like
How We Use HubSpot Marketing Hub for Content Marketing
How We Use HubSpot Marketing Hub for Content Marketing
Improve your content with HubSpot Marketing Hub for content marketing. Learn how HubSpot's strategies and tools drive success.
We look at how this growth in content marketing is helping businesses drive sales in both B2C and B2B scenarios, with B2B content marketing growing as quickly as B2C content marketing, if not faster.
What is Content Marketing?
The Content Marketing Institute offers the following definition:
Content marketing is a strategic marketing strategy focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer actions.
We’ve highlighted that last part because it’s really what we’re here to talk about: how effective content marketing can drive profitable customer actions, aka sales. And how does this happen? Content marketers can provide a powerful boost to your sales efforts in a few key ways:
By generating excitement about your brand among your existing customer base, you can drive demand for your services.
Content marketing builds trust with your audience, so they will come to you when they are ready to take the next step.
And show your existing and potential customers that you are willing to give them the best for free.
We’ll look at each of these aspects in more detail soon. We’ll look at how this works in both a B2B marketing strategy and B2C scenarios, followed by a brief rundown of some CM best practices, no matter your situation.
Content Marketing for B2B Companies
The world of B2B marketing needs a makeover and content marketing is here to provide it. By offering informative and educational blog posts, eBooks, and whitepapers to your audience, they will see you and your company as a leader in your industry. This content is the currency for B2B marketing and many people will be willing to provide their contact information in exchange.
After they’ve read all of your insight into their pain points, they’ll be ready to become paying customers and get in touch with you. The trust you build by offering that insight in exchange for their contact information instead of money will convince your audience that you’re the right company to help solve their biggest problems. When that time comes, who do you think they’ll turn to?