SEO is about competition, not about setting records

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In SEO, you "just" need to get ahead of your competitors. If your competitors in a niche are weak, it's easy to get around them. This is often the case in local search, where restaurants, beauty salons, medical clinics, and auto repair shops compete for local customers.

SEO does not require super efforts with one caveat - unless we are talking about highly competitive niches. As a rule, victory comes with necessary and sufficient efforts.



Payment for SEO services is increasingly tied to KPIs.
That is, to the result, not to the volume of work. The cost of SEO does not depend on the exchange rate and is fixed in the contract.



SEO is a safe investment.
Even if top positions are not achieved, SEO is likely to bring progress. Pages will rise in search results and will be able to bypass their closest competitors.

The website is the property of the company, which is protected from the risks of blocking. This is a controlled and calm area. In times of crisis, entrepreneurs tend to direct the budget to work with proven tools that provide a clear and measurable result.



SEO is the only way to get traffic from Google.
The disappearance of advertising from Google search results has led to an increase in CTR and traffic, since clicks are now distributed exclusively between organic sites and so-called sorcerers - special blocks in search results.

Sorcerers answer the query directly in the search results, iceland consumer email list saving the user from having to search for information via links. It is possible to get into some Google sorcerers with quality content by making micro-markup.



Wide coverage of requests.
Professional demand analysis allows you to identify tens and hundreds of thousands of requests and promote pages for each of them. In PPC (pay-per-click advertising), it is impossible to process such a volume of demand.

Most pages of the semantic core are always tailored for low-frequency queries. And this has its advantages: firstly, in total they can provide a significant share of traffic. Secondly, a site gets to the top more easily and quickly for low-frequency queries.

When they say that the effect of SEO should be expected at least 3-4 months, they mean mid-frequency queries (MF). For LF queries (low-frequency), a resource can be in the top 10 search results in a month. This is enough time for Yandex and Google to index and rank pages. Sites that were properly created or optimized in early March 2022 are already receiving small but targeted traffic in April.