Why produce content for the bottom of the funnel?
Posted: Sun Feb 02, 2025 4:14 am
Does your company have salespeople who deal directly with leads, trying to persuade them to close the deal?
Great! But that doesn't mean that marketing efforts should stop when a potential customer has become aware of your brand and your service.
It is necessary to show your value, the difference between your company and what you offer.
In addition to better educating future customers about purchasing by giving them more information so they can make a decision, bottom-of-the-funnel content will save the sales team work and reduce attention to leads with little information, who, without understanding the service, are not able to close a deal.
Therefore, articles and materials designed to attract people and help norway phone data C them solve their problems must be reconciled with content that encourages them to consider your company so that it can direct them towards the solution.
What are the ideal formats to stimulate the purchase decision?
Create your complete Inbound Marketing strategy" description="Learn about the concept, Inbound methods, tools and results analysis with this ebook." button="Get the free PDF!" ]
Content targeted at those at the bottom of the funnel should be more direct than posts that solve problems and give advice.
Thus, institutional articles are allowed as long as they are not the main element of the blog.
Never forget that the premise of inbound marketing is to educate customers and get them to make the decision to purchase the service on their own.
Following this thinking, bottom-of-the-funnel content is built to show what your company does without using the imperatives “Buy!” or “Do business with us!”
Want to understand how this works? Learn how the right formats and content can help at this stage.
Great! But that doesn't mean that marketing efforts should stop when a potential customer has become aware of your brand and your service.
It is necessary to show your value, the difference between your company and what you offer.
In addition to better educating future customers about purchasing by giving them more information so they can make a decision, bottom-of-the-funnel content will save the sales team work and reduce attention to leads with little information, who, without understanding the service, are not able to close a deal.
Therefore, articles and materials designed to attract people and help norway phone data C them solve their problems must be reconciled with content that encourages them to consider your company so that it can direct them towards the solution.
What are the ideal formats to stimulate the purchase decision?
Create your complete Inbound Marketing strategy" description="Learn about the concept, Inbound methods, tools and results analysis with this ebook." button="Get the free PDF!" ]
Content targeted at those at the bottom of the funnel should be more direct than posts that solve problems and give advice.
Thus, institutional articles are allowed as long as they are not the main element of the blog.
Never forget that the premise of inbound marketing is to educate customers and get them to make the decision to purchase the service on their own.
Following this thinking, bottom-of-the-funnel content is built to show what your company does without using the imperatives “Buy!” or “Do business with us!”
Want to understand how this works? Learn how the right formats and content can help at this stage.