4. Use a new sender Want to innovate your relationship? Change the sender's name

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You've probably already sent a welcome email introducing your company's voice, as per email marketing best practices. Your audience already knows what to expect from your messages.

By changing the sender, you will feed an extremely powerful feeling: curiosity . With it, the chances of having an increase in your opening rate are very high.

But be careful! This tip should be used sporadically, on special occasions. If you change the sender every hour, you spoil the element of surprise and the different becomes the "normal".

Plus, your subscriber base may not understand anything or, worse, get annoyed.

So always use common sense and don't forget to introduce who the new sender is, of course.

5. Be good-humored
Creativity and good humor always go hand in hand.

When a person is having fun, they associate everyone involved with positive oman phone data feelings, and in the case of brands, that's wonderful.

Preferably, use humor related to your field . This strengthens connections with your market and may even generate some referrals.

6. Use custom fields
If you already use an automation tool, invest in using personalization fields .

They make your message much more unique and increase engagement rates.

But be careful! Only send a personalized email to contacts who have all the fields filled out, or your super creative idea may turn out to be a dud:

creative email marketing.