1.- Always stay present in the customer's mind

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It is important to understand that those people who have purchased one of your products or services and have had a wonderful experience will be more receptive to the communications you generate in the future.

You can use this to your advantage with the subsequent goal of building loyalty with this new customer and generating more transactions with him in the future.

For example, one method that experts often use is by generating discount codes for customers to use on their next purchase.

If you put this technique into practice, it is very possible that when your client needs another product in the future, he or she will think of you first instead of your competition.

In this way, you will create a relationship over time and, if their experience is positive, you will have a customer loyal to your brand.

But if you really want to establish an even more effective link, the best thing you can do is plan a correct email marketing strategy, which allows you to generate campaigns, obtain reports and automate email sequences .

This way, you can build even more loyalty among your new customers with each contact, thus significantly increasing the customer life cycle.

2.- Focus more on connecting than on selling
The offers and promotions we generate are very productive when it comes to obtaining new sales.

However, it is much more profitable to develop strategies to sell to those people who already trust you, than to new prospects.

A very effective method is to personalize your communications for each of your company's buyer segments.

It is very useful to approach them in a selfless way.

For example, you can wish them a happy birthday or simply tell them how essential they are to your organization.

It is common for users to feel like just another consumer when receiving communications from companies.

For this reason, you must differentiate yourself and you will win the market.

Being genuine is a highly valued resource for building customer loyalty .

In a world of abundant offers and competition, connecting in an honest and sincere way is highly appreciated by consumers.

3.- Develop a loyalty system
Loyalty programs aim to reward customers, which will produce in them a feeling of email database lists australia belonging and loyalty towards the company.

For example, you can develop a system of accumulating points for purchases made, so that the more transactions the customer makes, the greater the benefits they will have in the future.

This is very common in airline companies with their famous mileage accrual system.

After several trips, the customer has the possibility of obtaining a free ticket, further strengthening the bond with the company and distancing it from the competition.

However, to implement this type of program, a prior and detailed study is required to show us conclusively that this system will not generate additional expenses, since the prizes and benefits given to the client must be accounted for in our annual balance sheets.

This type of strategy is a very concrete and effective way to increase the customer life cycle and can bring great benefits to your