Data collection: what is it and how to get it?

[zihadhasan010]

Okay, so you know that personalized advertising is based on data, but let's talk about it a little bit more. What is it specifically?

There is a lot of information you can collect, mainly in terms of segmentation, which is responsible for separating an audience according to their characteristics, needs or preferences.

We can, for example, identify an audience by their geographic location, age and sex. Although I'm sure you already imagined that.

But it's possible to go further. How about finding people who are about to move? You can do this by identifying purchasing habits or a change in user preferences.

Let’s think together: if someone is moving, there’s a good chance that peru phone data person will buy new furniture or hire moving services. Let’s say you own a furniture store. If you could show your ad to people who are actively researching and considering buying furniture, can you imagine how great your ROI would be ?

In practice, this is how personalized advertising works: with very specific forms of segmentation (if you want it that way).

If before you had to invest in mass advertising to generate 10 sales, today the same 10 sales happen through a more targeted contact with your audience, and luckily at a cheaper price.

Ads campaign, your greatest ally
With online advertising, we can take advantage of an element that is present in all channels that allow creating ads: Ads.

Facebook Ads , Instagram Ads , LinkedIn Ads, Google Ads ... you've probably heard about them. The Ads tool is nothing more than a way to promote your business, product or service in a targeted, segmented and measurable way.

Yes. Measuring and monitoring your advertising campaigns is one of the greatest benefits you can find here. Controlling the effectiveness of your advertising and the impact it causes paves the way for you to further optimize your advertising actions.

There is a quote from H. James Harrington that sums it up very well:

If you can't measure something, you can't understand it. If you can't understand it, you can't control it. If you can't control it, you can't improve it.

Here are some other features:

Targeting : You direct your campaign precisely aligned with your objective ;
Message control : You control the text , layout, and other visual elements;
Segmentation : you segment your audience and define who will receive your ads;
Sales : You show your offers at times when people are most interested (like in Google Adwords) or related to their interests (like in Facebook Ads). Both are capable of generating sales;
Immediate results : your ads start earning value the moment you pay, increasing the chances of receiving immediate hits.
And speaking of paying...

AdWords follows a simple payment model. In most cases, you pay per click. But the best part is that you have full control over your investments – you can determine how much you'll spend per month, per day, and per campaign.