The user saw the ad, it interested him, he clicked on it
Posted: Sun Feb 02, 2025 4:40 am
.
But the landing page does not contain the information he wanted to see.
Result : the click is made, but such a visitor will not turn into a client
If your lead conversion rate is too low, look at the bounce rate of all your landing pages:
770_6.png
Remember : Google Analytics and Yandex.Metrica count bounces differently .
Bounce in Yandex.Metrica is a visit less than 15 seconds japan consumer email list . In Google Analytics, it is a visit without going to the next page of the site.
Pages with high bounce rates are best reworked. The application form, text and media content, CTA, page design — all of this needs to be changed if the ratio of total traffic to users who later turned into clients is lower than expected.
Conclusion
By tracking the correct KPIs from the start , your company will be able to immediately make adjustments to budgets and promotion strategies.
This is a convenient and practical approach to planning marketing processes.
In conclusion, we offer a table that will help you remember the key KPIs for traffic, ROI, behavioral factors, average check, conversions, and cost per client:
Type of KPI Content site Commercial website
Traffic Traffic, Page Views, Ad Conversion, Sources Traffic, Page Views, Ad Conversion, Sources
But the landing page does not contain the information he wanted to see.
Result : the click is made, but such a visitor will not turn into a client
If your lead conversion rate is too low, look at the bounce rate of all your landing pages:
770_6.png
Remember : Google Analytics and Yandex.Metrica count bounces differently .
Bounce in Yandex.Metrica is a visit less than 15 seconds japan consumer email list . In Google Analytics, it is a visit without going to the next page of the site.
Pages with high bounce rates are best reworked. The application form, text and media content, CTA, page design — all of this needs to be changed if the ratio of total traffic to users who later turned into clients is lower than expected.
Conclusion
By tracking the correct KPIs from the start , your company will be able to immediately make adjustments to budgets and promotion strategies.
This is a convenient and practical approach to planning marketing processes.
In conclusion, we offer a table that will help you remember the key KPIs for traffic, ROI, behavioral factors, average check, conversions, and cost per client:
Type of KPI Content site Commercial website
Traffic Traffic, Page Views, Ad Conversion, Sources Traffic, Page Views, Ad Conversion, Sources