Clear distinction between internal and external communication
Posted: Sun Feb 02, 2025 4:41 am
The project managers are certainly right when they describe the email chaos in their own company:
"The volume of incoming and outgoing emails has now reached a level that is no longer sustainable for the business world. It is estimated that managers spend between five and 20 hours a week just reading and writing emails. At the same time, they are already working more intensively with social networks and spend around 25 percent of their time searching for information."
Up until now, employees at Atos have received an average of around 200 emails per day. By the end of this year, Atos will no longer use emails in “value- and knowledge-creating internal processes and projects .” Social business tools will be implemented as an alternative. But email will also retain its place at Atos for “messages from and to customers and partners . ”
arrowSo “Zero Mail” does not mean the death of emails at Atos – and certainly not of email marketing.
The high acceptance speaks for email marketing
That would be fatal. After all, emails in the form of newsletters sri-lanka phone number data are extremely popular. And not just among advertisers, but also among recipients: 43 percent of all email users in Germany are registered for marketing emails from at least ten companies. It is therefore entirely justified that more than 600,000 companies in this country rely on email marketing. In the USA, email is at the forefront of the marketing mix. Advertising companies spent around 1.5 billion US dollars on email marketing last year.
However, social media in particular pose completely new challenges for newsletter senders. The push newsletter service is supplemented by pull services such as Facebook, Twitter and Google+. The different channels require a multi-channel publication strategy and coordinated, channel-specific preparation of the content. In short: it is about the cross-channel integration of the target groups, the content and the strategies in the CRM.
The newsletter is and remains the only push channel over which the operator has complete control at all times. This is why email marketing is becoming even more important in the age of social media and “zero-mail” campaigns.
You can control your own newsletter
The email newsletter sits like a spider in the middle of communication networks: while social platforms such as Facebook, YouTube and Twitter are constantly changing their rules and giving users only very limited options for enforcing their corporate identity, a company's own website and newsletter remain the only electronic channels that are truly completely controlled by their owner. No independent platform operator can simply change the rules for competitions - as Facebook has done - or completely shut down platforms for presenting products and services - as LinkedIn is currently doing. That's why it's so important to convert the contacts generated on social platforms into direct contacts in your own CRM system as quickly as possible and to communicate with them using your own tools - the website, a blog, a newsletter.
"The volume of incoming and outgoing emails has now reached a level that is no longer sustainable for the business world. It is estimated that managers spend between five and 20 hours a week just reading and writing emails. At the same time, they are already working more intensively with social networks and spend around 25 percent of their time searching for information."
Up until now, employees at Atos have received an average of around 200 emails per day. By the end of this year, Atos will no longer use emails in “value- and knowledge-creating internal processes and projects .” Social business tools will be implemented as an alternative. But email will also retain its place at Atos for “messages from and to customers and partners . ”
arrowSo “Zero Mail” does not mean the death of emails at Atos – and certainly not of email marketing.
The high acceptance speaks for email marketing
That would be fatal. After all, emails in the form of newsletters sri-lanka phone number data are extremely popular. And not just among advertisers, but also among recipients: 43 percent of all email users in Germany are registered for marketing emails from at least ten companies. It is therefore entirely justified that more than 600,000 companies in this country rely on email marketing. In the USA, email is at the forefront of the marketing mix. Advertising companies spent around 1.5 billion US dollars on email marketing last year.
However, social media in particular pose completely new challenges for newsletter senders. The push newsletter service is supplemented by pull services such as Facebook, Twitter and Google+. The different channels require a multi-channel publication strategy and coordinated, channel-specific preparation of the content. In short: it is about the cross-channel integration of the target groups, the content and the strategies in the CRM.
The newsletter is and remains the only push channel over which the operator has complete control at all times. This is why email marketing is becoming even more important in the age of social media and “zero-mail” campaigns.
You can control your own newsletter
The email newsletter sits like a spider in the middle of communication networks: while social platforms such as Facebook, YouTube and Twitter are constantly changing their rules and giving users only very limited options for enforcing their corporate identity, a company's own website and newsletter remain the only electronic channels that are truly completely controlled by their owner. No independent platform operator can simply change the rules for competitions - as Facebook has done - or completely shut down platforms for presenting products and services - as LinkedIn is currently doing. That's why it's so important to convert the contacts generated on social platforms into direct contacts in your own CRM system as quickly as possible and to communicate with them using your own tools - the website, a blog, a newsletter.