As long as you promote your B2B products

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or services exclusively on the company's official website, and use social networks only to say “hello,” your business is losing a huge chunk of its audience .

After all, among the billion daily users there are undoubtedly your potential clients.

In this article, we will tell you how to attract social media users to your business account.

What role does social page branding play in increasing sales?
The specifics of working in B2B involve cooperation with clients who know first-hand what a high-quality corporate account should look like.

Your target audience is entrepreneurs, companies and agencies , most of whom already run their own business pages. Therefore, they are able to professionally evaluate the integration of the brand into your corporate account.

Branding a social account is a strategic promotion of goods and services through the use of corporate identity elements

The effectiveness of such promotion lies in the popularization of the company's corporate symbols, the development of an original style of publications and active interaction with clients.
In simple words, a good commercial page on social networks and its content should be liked by users and bring in sales.

Pay attention to the visual elements of your page. According to data from the brainrules.net service , the presence of high-quality graphic content in a single corporate style affects the increase in loyalty of 65% of users.

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According to a survey by contentmarketinginstitute.com , 55% of B2B marketers
prefer to receive information through photos, infographics and videos.

Visual content is the most mobile carrier of information, which is why it attracts the largest number of visitors.

Accordingly, branding images will have the best impact on the promotion of your profile.